Hootsuite Analytics Tutorial


One of my first tasks as a Social Media Specialist was to create a tutorial for Hootsuite Analytics. I’d only just started using HootSuite for monitoring social media, let alone for tracking statistics, so who was I to create a presentation to be shown to clients? 

I love Prezi. I can do anything on Prezi. I can create a presentation and think through the process with Prezi. When I’m given a task to make a PowerPoint, I run to Prezi to conceptualize it, plan it out, and get everything I want into it. There is nothing like being free of slides and just spreading out in an online space.

So I came up with this tutorial. Looking through it now, it’s very simplified and dated, and almost comes off as a Social Media for Dummies lesson plan. It’s very step by step and perfect for a business owner just venturing into Insights and scheduling tools like HootSuite, RavenTools, and Time.ly. 


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